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Augmented Reality / Virtual Reality News

The real world simply isn’t enough. Augmented Reality and Virtual Reality are beginning to grow throughout businesses and advertising. That’s why Packt Hub provides the latest news around AR and VR. Mobile Virtual Reality gives developers the opportunity for limitless creativity with tools such as ARCore and SteamVR.

Facebook messenger launches AR games

Facebook launched new multiplayer AR games in Messenger

Facebook announced a new “multiplayer AR games” feature for its popular messaging platform,”Messenger”, today. This feature makes your chatting experience even more fun as...

The LookingGlass for HoloGraphic display is here for all

Who doesn’t love to watch 3D movies in the theatre? The concept of 3D television is also a novel one. Irrespective of the 3D...
Google’s Daydream VR SDK finally adds support for two controllers

Google’s Daydream VR SDK finally adds support for two controllers

Google is adding support for two controllers to its popular VR operating system Daydream, which until now, only supported a single controller. The reveal...
Augmented reality headset Magic Leap One expected soon

Magic Leap’s first augmented reality headset, powered by Nvidia Tegra X2, is coming this...

The Magic Leap One - the first augmented reality headset produced by startup Magic Leap - is slated to be launched this Summer. The...
LEGO launches BrickHeadz Builder AR, a new and free Android app to bring bricks and toys to life

LEGO launches BrickHeadz Builder AR, a new and free Android app to bring bricks...

LEGO, the Danish Toy Maker, came out with a new and free Augmented reality Android app named “ BrickHeadz Builder AR ” last week....
What's new in VR haptic

What’s new in VR Haptics?

Virtual Reality is evolving at a staggering rate. Some of the humankind’s most exciting tools and technologies are coming to the Virtual reality Space....
Why Wall Street unfriended Facebook: FB lost over $120 billion in market value overnight after Q2 earnings call

Facebook to launch AR ads on its news feed to let you try on...

Earlier this week, Facebook announced to test augmented reality (AR) ads onto the news feed to attract more advertisers. Ty Ahmad-Taylor, Vice President Product...

CTA announces its first AR/VR Standard terminology

Early this month, the Consumer Technology Association (CTA) published its first set of standards for the augmented reality (AR) and virtual reality (VR) technologies....
Snapchat's visual search function uncovered by 15 year old

15 year old uncovers Snapchat’s secret visual search function

A 15 year old app researcher has discovered something hidden inside Snapchat's code: text that reads “Press and hold to identify an object, song, barcode,...
Augmented Reality

There’s another player in the advertising game: augmented reality

Customer purchase does not necessarily depend on the need for the product; instead, it often depends on how well the product has been advertised....

Must Read in Mobile

“As Artists we should be constantly evolving our technical skills and...

Augmented and Virtual Reality are taking on the world, one AR app at a time. Almost all tech giants have their own AR platforms,...

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