put Generative AI at work

Cookie Policy


Cookie details

At Packt we use cookies to make our websites easier to use and to help tailor content to you.  This policy is intended to inform you about what cookies are; what the cookies we use are for and to help provide you options on how to manage or delete them.

What is a cookie?

A cookie is a small text file which is sent from our web server, and placed on your computer (laptop, mobile device etc.) when you browse the Packt website or use our mobile apps.  They hold only a modest amount of data, and allow the web server to recognise your computer’s browser and respond accordingly.

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu

We use cookies and similar technologies (“Cookies”) on www.packtpub.com and the Packt mobile application (the “Sites”) for identification, analysis and advertising purposes. By using our Sites you consent to the storing and accessing of Cookies on your device.

This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application.

Cookies are used by us and our third party partners as part of our Sites. Details of the Cookies used on our Sites and any applicable third party partner are set out in the table below.

For more details on Cookies please visit www.allaboutcookies.org

Our use of cookies generally requires your consent

When you first access our Sites you will be asked to consent to our use of the Cookies described in this Cookie Policy.

Our Sites also uses Cookies for which we do not require your consent. This Cookie Policy refers to these Cookies as “Strictly Necessary Cookies” and without them the services that you have asked for cannot be provided.

Blocking cookies

You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below.

For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit www.allaboutcookies.org

What happens when you do not consent to cookies and or you choose to block cookies that you have previously accepted?

In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of Sites.

What cookies do we use?

The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:

AJAXA Cookie

We use this Cookie to determine whether or not your web browser supports some of the features that make our checkout process quicker and easier to complete.

Type: Strictly Necessary  


This is an A/B testing tool that allows us to serve different content to our users. We use the data to identify the best experience for our customers, helping us to improve and optimise our Sites for future visitors. All cookie data is anonymous and we’ll never share it with any third parties.

Type: Testing

Google Analytics  _utma  _utmz

These cookies help us make the most of the money we spend on advertising. Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at Packt and Google and never shows any confidential information.   

Type: Analytics

DC Storm, Affiliate Window,  Skimlinks, Facebook, Pinterest and Google/Double Click

Sometimes we’ll advertise on third party websites and these tags are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

Type: Advertising


SaleCycle is a service that enables us to send you abandoned basket reminder emails if you have entered your email on our website at any point in your journey. This information is then used to notify you of any products that you have left behind.

Type: Email Marketing

We know you love to share the great content we have on packtpub.com. Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don’t control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Packtpub.com ‘share’ tools

We know you love to share the great content we have on paktpub.com. Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don’t control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. The business partners that may set cookies on packtpub.com include:

Criteo and Quantcast

These use cookies to provide you with personalised adverts when you visit other selected websites. Banner advertising appears on websites with which we are affiliated and we use the information we have learned from cookies to tailor this advertising to things we think you will like, based on your browsing history at Packtpub.com.

DC Storm, Affiliate Window and Google

Sometimes we’ll advertise on third party websites and DC Storm cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

We hope that explains things clearly – and please be aware you can set your browser to reject cookies or you can delete them yourself if you wish. For full information on how to delete cookies please visit aboutcookies.org (this will open in a new window – please note that we can’t be responsible for the content of external websites).


Google AdWords and Google Conversion Tracking

Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your terminal device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. From the cookie, Google and we can recognize that you clicked on an ad and were redirected to our website. Each Google AdWords customer receives a different cookie. The cookies are not traceable through websites of AdWords customers. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tag. However, AdWords customers do not receive any information that allows personal identification of users. If you do not want to participate in tracking, you can object to its use. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, there will also be no inclusion in the conversion tracking statistics. The storage of “conversion cookies” is based on (Art. 6(1)(f) GDPR). As the website operator, we have a legitimate interest in analysing user behavior in order to optimize our website and our advertising. Details on Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: Privacy & Terms – Google. With a modern web browser, you can monitor, restrict or disable the setting of cookies. Disabling cookies may result in limited functionality of our website.

Please check back frequently to see any updates or changes to our privacy and cookies policy.


Heap Analytics

We use Heap Analytics, a web analytics service provided by Heap Inc, 116 Natoma St, San Francisco, CA 94105, USA (“Heap Analytics”), to analyze user behavior on our website, including, for example, which content is clicked on or which browser is used. Heap Analytics uses cookies to enable this analysis. In addition, the cookies are stored on the terminal device you use when you access the page. The anonymized information about user behavior generated by the cookies is transmitted to a Heap Analytics server in the USA and stored there. The analysis of the data is based solely on anonymized IP addresses, which are not merged with other data from Heap Analytics. By using this website, you consent to the collection and use of your personal data as described herein. If you do not agree to the terms set forth herein, please do not use this website. For a full explanation of how Heap Analytics works, please visit the official website at www.Heap.io/privacy.



Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within our product(s). Personal Data collected: email address and various types of Data as specified in the privacy policy of the service. You can read which data is collected by Intercom and what this data is used for at: Privacy Policy


We require basic personal data (e.g your name, title, contact number, email address) in order to provide you with our marketing communications, including our product updates, articles, and newsletters and information about the services we offer. For this purpose we use MailChimp (owned by Intuit). Intuit’s Privacy Policy describes what personal data it processes and how it uses it. MailChimp processes your data in accordance with its privacy policy. MailChimp are certified under the EU-US Privacy Shield Framework which is being updated under negotiations between the US and the EU. They store data in the US. Accordingly, the personal data you share with us will be transferred to their secure servers in the US. MailChimp’s privacy shield certification permits this transfer in accordance with GDPR. You may contact MailChimp directly here to request access to information that MailChimp may hold about you. As a client, your contact information is put onto the MailChimp system, so that we can keep in contact with you.


We use the “Cloudflare” service provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA. (hereinafter referred to as “Cloudflare”). Cloudflare offers a content delivery network with DNS that is available worldwide. As a result, the information transfer that occurs between your browser and our website is technically routed via Cloudflare’s network. This enables Cloudflare to analyze data transactions between your browser and our website and to work as a filter between our servers and potentially malicious data traffic from the Internet. In this context, Cloudflare may also use cookies or other technologies deployed to recognize Internet users, which shall, however, only be used for the herein described purpose. The use of Cloudflare is based on our legitimate interest in a provision of our website offerings that is as error free and secure as possible (Art. 6(1)(f) GDPR). For more information on Cloudflare’s security precautions and data privacy policies, please follow this link: https://www.cloudflare.com/privacypolicy/.


Google reCAPTCHA

“Google reCAPTCHA” (hereinafter “reCAPTCHA”) is implemented on our website. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use reCHAPTA on our websites to prevent various types of data processing abuse attempts (e.g. phishing). reCHAPTA analyses various information of the respective visitor (e.g. IP address, mouse movements of the user, length of stay on the website). By using reCAPTCHA, data is transferred to Google, which is used to determine whether the visitor is a human being or a (spam) bot. The data processing is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in protecting our web offers against abusive automated spying, against spam as well as protecting third parties against such attacks. You can read which data is collected by Google and what this data is used for at https://policies.google.com/privacy. You can read the terms of use for Google services and products at https://policies.google.com/terms.


The business partners that may set cookies on packtpub.com include:























Criteo Opt Out Page

You can also opt out of Criteo’s service by visiting the following links. Please note that these platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using.

For US:

For EU:

Google AdWords and Google Conversion Tracking


Heap Analytics








Google reCAPTCHA