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There’s another player in the advertising game: augmented reality

Customer purchase does not necessarily depend on the need for the product; instead, it often depends on how well the product has been advertised....

F8 AR Announcements

What do they mean for the developers Facebook is having a rough year to say the least. The Cambridge Analytica scandal seems to have impacted...

Verizon launches AR Designer, a new tool for developers

Verizon's AR creative studio Envrmnt has launched an app for creating augmented reality applications: AR Designer. According to Verizon, it's an easy to use...