The features of social bookmarking sites are in constant evolution. Currently they can be broadly categorized into three types:
Social bookmarking works because people share information they find online with each other. The different features that social bookmark services such as online bookmarks, categories, and rss feeds provide make it easier for people to find sites that interest them in new and sometimes unpredictable ways. People are connected to each other through these services, forming social and interacting networks, helping others find information, and spreading the word about sites they enjoy.
Bookmarks are convenient for readers and bloggers. Submitting articles and posts manually is extra time and work for a reader. Making it easier for them by linking the post title and URL automatically encourages readers to submit posts spontaneously. Let’s recommend a site to Reddit (http://www.reddit.com) without using bookmarks. Reddit is a popular online bookmark and user-generated news service.
It took three steps to add one link to Reddit. That did not include the time spent finding the site we wanted to submit. Then we had to log in to the bookmarking service and go to the submit form. We had to copy all the submission information ourselves and then enter it all manually into the bookmarking site form. The URL had to be entered correctly. If we had made a mistake while typing, the process would have taken longer and been more frustrating. It took a minute or two instead of the few seconds a bookmark would take. Now let’s see how social bookmarks are a useful addition to our blog. They save the readers’ time and make it more likely that new readers will impulse bookmark.
A common way for visitors to share posts and articles they like is to email them to other people. Blogger has an Email Post to a Friend feature. Using features that make sharing posts more convenient for visitors will increase the exposure of your blog. This is a small subset of a type of marketing known as viral marketing, where readers spread your message for you from one person to another.
“How hard is it to turn on this feature?” asks Georgia as she navigates the blog. “I’d like to try it. Then my readers will have an easy way to share my posts!”
When you logged into the blog and turned on the email post links feature, The Email post link setting in the blogger template was set to “show”. The icon for the Email-Post-To-A-Friend feature was then visible under each blog post. Clicking on the icon brought up a new screen with a form that prompted the submitters to enter the email information for themselves and their friends. The code displayed the post at the bottom of the screen, automatically. The friend is then sent an email with a link to the post.
Social bookmarks can be displayed on blogs as text links, buttons, or as dynamic mini‑widgets showing the number of submissions. Adding bookmarks to blogs is a task that ranges from simple cut and paste to custom coding. We will first choose the social bookmarks and then explore several different techniques to add them to our blog.
Blogs that focus on specific topics or points of views stand out from thousands of other blogs and attract a more regular following. The social bookmarks you choose should fit the subject and tone of your blog. A technology blog would most likely have bookmarks to Digg (http://www.digg.com), Slashdot (http://www.slashdot.org), and Reddit (http://www.reddit.com).
“There are so many social bookmarking services out there,” says Georgia. “How do I pick the ones that are right for my blog?”
Earlier, we had defined three broad types of social bookmark systems. You could just choose whatever bookmark sites you see your friends using. But you’re smarter than that. You are on a mission to make sure your blog post links will show up where readers interested in your topic congregate. Listed below are the most popular and useful social bookmark systems and networks.
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