OpenX provides a very detailed and useful statistics and reports mechanism to evaluate the progress as well as performance of any campaign. OpenX reports and statistics tools have the ability to retrieve data on several groupings such as advertisers, campaigns, banners, websites, and zones.
It is the default OpenX statistics type. It provides current statistics of all advertisers under an account. It is also possible to retrieve statistics according to start and end dates.
Now, let’s learn how to get the statistics for a certain advertiser and the campaigns under it. We will then see how to analyze them on a spreadsheet.
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