Edinburgh, UK - July 18, 2016: Closeup of a man holding a Samsung S6 smartphone, playing Pokemon Go with the game's augmented reality superimposing a character onto the pavement surface, as a person approaches in the distance.
Verizon’s AR creative studio Envrmnt has launched an app for creating augmented reality applications: AR Designer. According to Verizon, it’s an easy to use tool that allows developers and even non-technical creatives create augmented reality experiences for mobile apps. This might just be the thing to establish augmented reality in the mainstream.
Ease of use is one of the key features of AR Designer. This was something T.J. Vitolo, the director of Product Management and Development at Verizon was keen to make clear:
“Today’s mobile-first users expect brands, public services, and even their employers to evolve to meet their changing technology expectations for interacting with them,AR Designer enables anyone to build virtual experiences and incorporate them into their mobile application without having to hire a full development team. With AR Designer, app publishers can quickly and easily deploy a diverse set of AR experiences which can result in sales growth, a more informed public, or more effective employees.”
Watch this video to find out more:
AR Designer is debuting at the NAB Show in Las Vegas this week. It will then be available for use to the wider public, following early trial periods with a number of Verizon’s key partners.
It will be interesting to see how quickly organizations move to integrate the AR Designer SDK into their mobile applications. It could be said that the tool represents a clear example of a common trend for software development tools to be built with ease of use in mind. The team at Verizon have identified that there’s a lot of potential in lowering the bar of access to technical tools. How this impacts the way creative and development teams work together in the future will also be interesting to watch.
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