If you have ever ran a blog or web site before, you may have noticed that it’s fairly easy to get a spike in traffic by submitting a good story to a few social bookmarking sites or by being lucky enough to get a link to one of your posts from a much larger site.
The problem is that after a day or so, when the submissions fall off the front page, it’s likely your traffic will die down to its usual levels again. Some site owners fall into the trap of chasing after the next traffic spike, using “linkbait” articles with intentionally controversial titles and content, when they should really be focusing on quality content, improving the site, and working towards sustained growth.
Many bloggers submit their site to StumbleUpon.com. StumbleUpon is a web service where users can enter their interests, and be sent to a random site that will match those interests. Those users can then either give a “thumbs up” to the site they are sent to indicating that they like the site or a “thumbs down” if they don’t like it. Those votes are used to improve future suggestions and increase the chances of the next site that they “Stumble Upon” being one that they are interested in.
Other popular sites for increasing traffic include Technorati (a site that measures the “authority” of blog based on how many other bloggers are linking to it), and the news/story-related sites Reddit (a general interest site with everything from politics to gadgets-related news), and Digg (a site with a focus on tech and gaming news).
A sticky blog is one that doesn’t just attract new visitors, it keeps them. Instead of having a visitor click through from a link on Technorati or visit by using the Stumble! feature of StumbleUpon, skim the page they land on and then leave, a sticky blog would make that visitor stay around a little longer.
Ideally, visitors would read the article they were interested in and then find themselves intrigued enough to read more articles. They may comment on some articles and then keep returning to read answers to their comments. Or, they may decide to subscribe to the blog so that they can read future posts.
A sticky site encourages readers to become engaged with the community, resulting in long-term increases in traffic. When new readers arrive at the site for the first time, they get involved themselves and keep coming back. They may also tell their friends or link to the site from their own sites, giving you free promotion.
Interesting content is vital, but one of the best ways to get people coming back to your blog network is to give them a chance to interact with the site’s authors and with each other. This not only makes the readers feel valued, it also opens up a dialogue that encourages repeat visitors.
Providing visitors with a way to contact you privately is useful for several reasons. The visitor may want to discuss advertising opportunities, submit some news you may be interested in, or ask for help with a problem they have accessing part of the site. You could post your email address on the site, but this makes you vulnerable to spam attacks. A contact form is a safer way to allow your visitors to contact you.
Let’s set up a contact form:
Contact Form 7 is a powerful contact form tool that supports CAPTCHAs (via the Really Simple CAPTCHA plugin), file uploads, drop-down menus, and more.
You can define multiple contact forms and have each one submit to a different email address. This could be useful if you wish to have different people contacted for, say, advertising queries, news submissions, and tech support.
You can also have a contact form submit to multiple email addresses. So, as well as having the relevant person receive a copy of each message, the site administrator could ensure they receive a copy of all messages too.
You can set a prefix for each message, in addition to the subject line the visitor sets. For example, if you set the prefix to [Slayer-Form1], all emails from that contact form will have a subject line that begins with that text. You can use this to set up filters in your email application, making it easy to prioritize emails from different contact forms.
The basic WordPress MU comment feature allows readers to post their thoughts about a blog post, but it is not very good for encouraging discussion. One useful service for bloggers is IntenseDebate. This service allows for threaded discussion in comments, subscription to comments by RSS and email, and the ability to tie blog commenting in with other social networking sites and follow comments made by other blog readers.
IntenseDebate is a commenting system that sits on top of WordPress and WordPress MU. It is ideal for all blogs, whether they are part of a blog network, or a standalone blog. It does not replace the existing WordPress comment system; it only complements it. This means you can use IntenseDebate in conjunction with other plugins that rely on the WordPress MU comment system.
Readers can comment on your blog using the IntenseDebate comment system. If they have JavaScript turned off, they will be presented with the normal WordPress comment system instead.
IntenseDebate has lots of useful features that will make your users feel a greater sense of engagement with your site’s authors. Those features are described below:
IntenseDebate supports threaded comments. This makes it easy for readers to follow the discussions going on in the comments section. Readers can reply to the blog post itself, or reply to a specific comment, and IntenseDebate will break related comments into threads so that the discussion is easy to keep track of.
Readers can comment anonymously, or, if they have an IntenseDebate profile they can log in to it and comment using it. Any comments made will be stored in the WordPress comments database and also be sent to IntenseDebate.
Readers can subscribe to comments on a particular post by email or through their favorite RSS reader. If they have an IntenseDebate account, they also have the option to send a Twitter message or “Tweet” to alert their friends that they have commented on a particular post.
Another useful feature is the reputation system. Visitors can vote on comments, and comments that get a lot of negative votes will be hidden from view unless a user requests to see them. This is a handy form of “self moderation” for the community. The reputation system applies to only logged in users and gives each user an overall rating based on the quality of their comments on sites all over the Internet.
One important thing to remember is that even if you set IntenseDebate to automatically activate for your users, it won’t do anything unless they set it up. Your users will still have the original WordPress MU comment system. They will be alerted to the fact that the plugin is not working for them by a message that will appear at the top of every page in their admin panel.
IntenseDebate has so many features that there is not enough room to cover them all here. Take a look at the Extras (http://intensedebate.com/extras) page for some widgets that you may want to add to your blog.
Also, check the Settings page for your blog in IntenseDebate. You can edit the moderation settings on that page. The default settings include a list of spam words that will cause comments to be flagged for moderation. Comments will also be flagged for moderation if they contain more than two URLs. You can tweak the commenting system’s settings to filter by IP address, email address, key words, and profanity. You can also alter how the comments are displayed, the text displayed when people report comments, the layout, and the location of the blog’s RSS feed. You may want to change that to use the FeedBurner version of the RSS feed.
>> continue Reading: Sticky Features for your Blog Network with WordPress MU 2.8: Part 2
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