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Earlier this week at the Adobe Summit, world’s largest conference focused on Customer Experience Management, Microsoft, Adobe and SAP announced that they’re expanding their Open Data Initiative.

CEOs of Microsoft, Adobe, and SAP announced the launch of the Open Data Initiative at the Microsoft Ignite Conference in 2018. The core idea behind Open Data Initiative is to make it easier for the customers to move data between each others’ services. Now, the three partners are looking forward to transforming customer experiences with the help of real-time insights that will be delivered via the cloud. They have also come out with a common approach and a set of resources for customers to help customers create new connections across previously siloed data.

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“From the beginning, the ODI has been focused on enhancing interoperability between the applications and platforms of the three partners through a common data model with data stored in a customer-chosen data lake”, reads the Microsoft announcement. This unified data lake offers customers their choice of development tools and applications to build and deploy services.

Also, these companies have come out with a new approach for publishing, enriching and ingesting initial data feeds from Adobe Experience Platform into a customer’s data lake. The whole approach will be activated via Adobe Experience Cloud, Microsoft Dynamics 365, Office 365 and SAP C/4HANA. This, in turn, will provide a new level of AI enrichment, helping firms serve their customers better.

Moreover, to further advance the development of the initiative, Adobe, Microsoft and SAP, also shared the details about their plans to summon a Partner Advisory Council. This Partner Advisory Council will comprise over a dozen firms including Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, etc. Microsoft states that these organizations believe there is a significant opportunity in the ODI to help them offer altogether new value to their customers.

“We’re excited about the initiative Adobe, Microsoft and SAP have taken in this area, and we see a lot of opportunity to contribute to the development of ODI”, states Stephan Pretorius, CTO, WPP.

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Tech writer at the Packt Hub. Dreamer, book nerd, lover of scented candles, karaoke, and Gilmore Girls.