Getting Started with

16 min read

In this article by Siddhesh Kabe, the author of the book Salesforce Platform App Builder Certification Handbook, will introduce you to the platform. We will understand the life cycle of an application build using We will define the multi-tenant architecture and understand how it will impact the data of the organization stored on the cloud. And finally, we will build our first application on

We will cover the following topics in this article:

  • The multi-tenant architecture of
  • Understanding the platform
  • Application development on the platform
  • Discussing the maintenance and releases schedule by
  • Types of applications
  • Discussing the scenarios when to use point-and-click customization and when to use code
  • Talking about identity
  • Developer resources

So, let’s get started and step into the cloud.

(For more resources related to this topic, see here.)

The cloud computing model of is a cloud computing platform used to build enterprise applications. The end user does not have to worry about networks, hardware, software licenses, or any other things. The data saved is completely secure in the cloud.

The following features of make it a 100 percent cloud-based system:

  • The multi-tenant architecture: The multi-tenant architecture is a way of serving multiple clients on the single software instance. Each client gets their own full version of the software configuration and data. They cannot utilize the other instance resources. The software is virtually partitioned into different instances. The basic structure of the multi-tenant architecture is shown in the following image:

    Just like how tenants in a single building share the resources of electricity and water, in the multi-tenant system, tenants share common resources and databases.

    In a multi-tenant system, such as, different organizations use the same shared database system that is separated by a secure virtual partition. Special programs keep the data separated and make sure that no single organization monopolizes on the resources.

  • Automatic upgrades: In a cloud computing system, all the new updates are automatically released to its subscribers. Any developments or customizations made during the previous version are automatically updated to the latest version without any manual modification to the code. This results in all instances of Salesforce staying up to date and on the same version.
  • Subscription model: is distributed under the subscription model. The user can purchase a few licenses and build the system. After the system is up and successful, further user licenses can be purchased from Salesforce. This model ensures that there no large start up fees and we pay as we go, which adds fixed, predictable costs in the future.

    The subscription model can be visualized like the electricity distribution system. We pay for whatever electricity we use and not the complete generator and the infrastructure.

  • Scalability: The multi-tenant kernel is already tested and running for many users simultaneously. If the organization is growing, there is always room for scaling the application with new users without worrying about the load balancing and data limitation. provides data storage per user, which means that the data storage increases with the number of users added to the organization.
  • Upgrades and maintenance: releases three updated versions every year. The new releases consist of feature updates to and the platform with selected top ideas from IdeaExchange. IdeaExchange is the community of Salesforce users where the users submit ideas and the community votes for them. The most popular ideas are considered by Salesforce in their next release.

All the instances hosted on the servers are upgraded with no additional cost. The Salesforce maintenance outage during a major release is only 5 minutes.

The sandboxes are upgraded early so there can be testing for compatibility with the new release. The new releases are backward compatible with previous releases, thus the old code will work with new versions. The upgrades are taken care of by and the end user gets the latest version running application.

Understanding the new model of Salesforce1 platform

In the earlier edition of the book, we discussed the platform in detail. In the last couple of years, Salesforce has introduced the new Salesforce1 platform. It encompasses all the existing features of the platform but also includes the new powerful tools for mobile development. The new Salesforce1 platform is build mobile first and all the existing features of cloud development are automatically available for mobiles. From Winter 16, Salesforce has also introduced the lighting experience. The lighting experience is another extension to the existing platform. It provides a brand new set of design and development library that lets developers build applications that work on mobiles as well as web.

Let’s take a detailed look at the services that form the platform offered by The following section provides us with an overview of the platform. platform is the world’s first cloud application development platform where end users can build, share, and run an application directly on the cloud. While most cloud computing systems provide the ability to deploy the code from the local machine, gives us the feature to directly write the code in cloud.

The platform runs in a hosted multi-tenant environment, which gives the end users freedom to build their custom application without hardware purchases, database maintenance, and maintaining a software license. provides the following main products:

  • Sales force Automation, Sales Cloud
  • Service and Support Center, Service Cloud
  • The Exact Target Marketing Cloud
  • Collaboration Cloud, Chatter

The following screenshot shows the platform:

The application built on is automatically hosted on the cloud platform. It can be used separately (without the standard Sales, Service, and Marketing cloud) or can be used in parallel with the existing Salesforce application.

The users can access the application using a browser from any mobile, computer, tablet, and any of the operating system such as Windows, UNIX, Mac, and so on, giving them complete freedom of location.

For a complete list of supported browsers, visit

Model-View-Controller architecture

The most efficient way to build an enterprise application is to clearly separate out the model, that is, data, the code, that is, controller, and the UI, that is, the View. By separating the three, we can make sure that each area is handled by an expert. The business logic is separated from the backend database and the frontend user interface.

 It is also easy to upgrade a part of the system without disturbing the entire structure. The following diagram illustrates the model-view-controller of

We will be looking in detail at each layer in the MVC architecture in the subsequent article.

Key technology behind the platform is a hosted multi-tenant service used to build a custom cloud computing application. It is a 100 percent cloud platform where we pay no extra cost for the hardware and network. Any application built on is directly hosted on the cloud and can be accessed using a simple browser from a computer or a mobile.

The platform runs on some basic key technologies.

The multi-tenant kernel

The base of the platform forms a multi-tenant kernel where all users share a common code base and physical infrastructure. The multiple tenants, who are hosted on a shared server, share the resources under governor limits to prevent a single instance monopolizing the resources. The custom code and data are separated by software virtualization and users cannot access each other’s code.

The multi-tenant kernel ensures that all the instances are updated to the latest version of the software simultaneously. The updates are applied automatically without any patches or software download.

The multi-tenant architecture is already live for one million users. This helps developers easily scale the applications from one to a million users with little or no modification at all. The following image illustrates the multi-tenant architecture:

Traditional software systems are hosted on a single-tenant system, usually a client-server-based enterprise application. With the multi-tenant architecture, the end user does not have to worry about the hardware layer or software upgrade and patches. The software system deployed over the Internet can be accessed using a browser from any location possible, even wide ranges of mobile devices.

The multi-tenant architecture also allows the applications to be low cost, quick to deploy, and open to innovation. Other examples of software using the multi-tenant architecture are webmail systems, such as,, and online storage systems, such as, or note-taking applications, such as Evernote, Springpad, and so on. metadata is entirely metadata-driven. The metadata is defined in XML and can be extracted and imported. We will look into metadata in detail later in this article. Webservice API

The data and the metadata stored on the server can be accessed programmatically through the Webservice API. This enables the developers to extend the functionality to virtually any language, operating system, and platform possible.

The web services are based on open web standards, such as SOAP XML and JSON REST, and are directly compatible with other technologies, such as .Net, JAVA, SAP, and Oracle. We can easily integrate the application with the current business application without rewriting the entire code.

Apex and Visualforce

Apex is the world’s first on-demand language introduced by Salesforce. It is an object-oriented language very similar to C# or JAVA. Apex is specially designed to process bulk data for business applications. Apex is used to write the controller in the MVC architecture.

Salesforce Object Query Language (SOQL) gives developers an easy and declarative query language that can fetch and process a large amount of data in an easy, human-readable query language. For those who have used other relational database systems, such as Oracle, SQL Server, and so on, it is similar to SQL but does not support advance capabilities, such as joins.

Apex and SOQL together give the developers powerful tools to manage the data and processes of their application, leaving the rest of the overhead on the platform.

The following screenshot shows the page editor for Visualforce. It is easy to use and splits a page into two parts: the one at the bottom is for development and the above half shows the output:

Visualforce is an easy to use, yet a powerful framework used to create rich user interfaces, thus extending the standard tabs and forms to any kind of interfaces imaginable. Visualforce ultimately renders into HTML, and hence, we can use any HTML code alongside the Visualforce markup to create a powerful and rich UI to manage business applications.

Apart from the UI, Visualforce provides a very easy and direct access to the server-side data and metadata from Apex. The powerful combination of a rich UI with access to the Salesforce metadata makes Visualforce the ultimate solution to build powerful business applications on Salesforce.

As the Certified Developer Certification does not include Apex and Visualforce, we won’t be going into detail about Apex and Visualforce in this book.

The developer Console

The developer console is an Integrated Development Environment (IDE) for tools to help write code, run tests, and debug the system. The developer console provides an editor for writing code. It also provides a UI to monitor and debug Unit test classes, as shown in the following screenshot:


AppExchange is the directory of applications build on the platform. Developers can choose to submit their developed applications on AppExchange. The applications extend the functionality of beyond CRM with many ready-made business applications available to download and use.

AppExchange is available at sites

Using sites or, we can build public facing websites that use the existing Salesforce data and browser technologies, such as HTML, JavaScript, CSS, Angular JS, Bootstrap, and so on. The sites can have an external login for sensitive data or a no login public portal that can be linked to the corporate website as well. helps in creating websites using drag-and-drop controls. The user with less or no HTML knowledge can build websites using the editor. development

Like any other traditional software development process, the platform offers tools used to define data, business process, logic, and rich UI for the business application. Many of these tools are built-in, point-and-click tools simplified for users without any development skills. Any user with no programming knowledge can build applications suitable to their business on

The point-and-click tools are easy to use, but they have limitations and control. To extend the platform beyond these limitations, we use Apex and Visualforce.

Let’s now compare the tools used for traditional software development and



Dot Net

Building the database

Oracle, MS-Access, SQL, or any third-party database setup

Oracle, MS-Access, SQL, or any third-party database setup

Salesforce metadata (now

Connection to the database


Salesforce metadata API

Developing the IDE

NetBeans, Eclipse, and so on

Visual Studio

Online Page Editor and App Setup, IDE, Mavens Mate, and

Controlled environment for development and testing

Local servers, remote test servers

Local servers, remote test servers real time sandboxes metadata

Everything on such as data models, objects, forms, tabs, and workflows are defined by metadata. The definitions or metadata are made in XML and can be extracted and imported. The metadata-driven development also helps users with no prior development experience to build business applications without any need to code. We can define the objects, tabs, and forms in the UI using point-and-click.

All the changes made to the metadata in App-Setup are tracked. Alternatively, the developers can customize every part of Salesforce using XML flies that control the organization’s metadata. The files are downloaded using the Eclipse IDE or IDE.

To customize metadata on Salesforce UI, go to Setup | Build:

As Developer Certification is about using point-and-click, we will be going into the setup details in the coming article.

Metadata API

The metadata API provides easy access to the organization data, business logic, and the user interface. We can modify the metadata in a controlled test organization called the sandbox. Finally, the tested changes can be deployed to a live production environment edition. The production environment is the live environment that is used by the users and contains live data. The production instance does not allow developers to code in them directly; this ensures that only debugged and tested code reaches the live organization.

Online page editor and the Eclipse IDE provides a built-in online editor that helps edit the Visualforce pages in real time. The online editor can be enabled by checking the Development Mode checkbox on the user profile, as shown in the following screenshot:

The online page editor splits the screen into two parts with live code in the bottom half and the final page output in the top half. also provides an inline editor for editing the Apex code in the browser itself. IDE is an IDE built over eclipse. It provides an easy environment to write code and also offline saving. It also comes with a schema browser and a query generator, which helps in generating simple queries (select statements) by selecting fields and objects. The code is auto synced with the organization.

Sandboxes provides a real-time environment to develop, test, and train people in the organization. It is a safe and isolated environment where any changes made will not affect the production data or application. These sandboxes are used to experiment on new features without disturbing the live production organization. Separation of test and dev instances also ensures that only the tested and verified code reaches the production organization.

There are three types of sandboxes:

  • Developer sandbox: This environment is specially used to code and test the environment by a single developer. Just like the configuration-only sandbox, this also copies the entire customization of the production organization, excluding the data. The added feature of a developer sandbox is that it allows Apex and Visualforce coding also.
  • Developer pro sandbox: Developer pro sandboxes are similar to developer sandboxes but with larger storage. This sandbox is mostly used to handle more developer and quality assurance tasks. With a larger sandbox, we can store more data and run more efficient tasks.
  • Partial copy sandbox: This is used as a testing environment. This environment copies the full metadata of the production environment and a subset of production data that can be set using a template.
  • Full copy sandbox: This copies the entire production organization and all its data records, documents, and attachments. This is usually used to develop and test a new application until it is ready to be shared with the users. Full copy sandbox has the same IDs of the records as that of production only when it has been freshly created. application types

There are some common types of applications that are required to automate an enterprise process. They are as follows:

  • Content centric applications: These applications enable organizations to share and version content across different levels. They consist of file sharing systems, versioning systems, and content management systems.
  • Transaction centric applications: These applications focus on the transaction. They are applications, such as banking systems, online payment systems, and so on.
  • Process centric applications: These applications focus on automating the business process in the organization such as a bug tracking system, procurement process, approval process, and so on. is suited to build these kinds of applications.
  • Data centric applications: These applications are built around a powerful database. Many of the organizations use spreadsheets for these applications. Some examples include CRM, HRM, and so on. is suited to build these kinds of applications.

Developing on the platform

There are two ways of development on one way is to use point-and-click without a single line of coding, called the declarative development. The other way is to develop an application using code, called programmatic development. Let’s take a look at the two types of development in detail.

Declarative development

The declarative type of development is done by point-and-click using a browser. We use ready-to-use components and modify their configuration to build applications. We can add new objects, define their standard views, and create input forms with simple point-and-link with no coding knowledge. The declarative framework allows rapid development and deployment of applications.

The declarative development also follows the MVC architecture in development. The MVC components in the declarative development using are mentioned in the following table:










Page layouts

Record types

Workflow rules

Validation rules

Assignment rules



In this article, we became familiar with the platform. We have seen the life cycle of an application build using We saw the multi-tenant architecture and how it is different from the web hosting server.

We have a fresh new developer account, and now in further article, we will be using it to build an application on

Resources for Article:

Further resources on this subject:


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