Yesterday, Facebook made its video-streaming service named, Facebook Watch globally available. It was first launched in August 2017 for a limited group of people in the US. Facebook Watch’s content is produced by its partners, who can earn 55% of advertising revenue while Facebook keeps 45%.
How Facebook Watch is different from other streaming rivals like YouTube, Twitch and more?
Facebook believes that Watch is unique as compared to its rivals, such as YouTube, Amazon’s Twitch, Netflix because it has an added advantage of how Watch helps viewers interact with each other. Fidji Simo, Facebook’s vice-president of video, told BBC:
“It is built on the notion that watching video doesn’t have to be a passive experience. You can have a two-way conversation about the content with friends, other fans or even the creators themselves.”
Facebook Watch comes with a feature called Watch Party that lets its users to coordinate themselves to watch a show together. Creators can boost engagement with the help of Interactivity Platform that allows them to run polls, challenges, and quizzes.
How will it support its content creators?
Facebook has laid out a plan to support their publishers and content creators in two main areas:
- Ad breaks to generate revenue from their videos
- Creator Studio to understand how their content is performing
Ad breaks eligibility criteria and availability
Ad breaks are launched across four markets and is only available to pages that publish videos in certain languages and countries right now. It will support more countries and languages by the end of the year and in 2019.
- Your videos should be 3-minute long
- Videos that have generated more than 30,000 1-minute views in total over the past two months
- Pages should have at least 10,000 Facebook followers
- Meet their Monetisation Eligibility standards
- Should be located in a country where ad breaks are available
Availability: Currently, ad breaks are supported in the US, UK, Ireland, New Zealand and Australia. Over the next few months, availability will further expand to more countries and languages.
Manage your video content with Creator Studio
Creator Studio provide creators a central place for Pages to manage their entire content library and business. You can do the following:
- Manage content and interactions: Look through the insights, manage interactions across all owned Pages, respond to Facebook messages or comments on Facebook and Instagram.
- Streamline video publishing: Compose, schedule, and publish content across owned Pages and also do bulk uploads.
- Access ad breaks: Review monetisation insights and view payments.
Along with this, you can access Rights Manager, use sound collection, and take advantage of new features and monetisation opportunities that they may be eligible for.
To know more about the recent updates and your eligibility on Facebook Watch, check out their official announcement.