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Yesterday, the team behind Brave, a privacy-focused browser, announced that they are previewing their upcoming digital advertising model, Brave Ads, in Brave’s Developer channel. Brave Ads will feature in the upcoming Brave 1.0 release through which users will receive 70% of the gross ad revenue.

This advertising model is opt-in and does not replace ads on websites. Users can decide how many ads they would like to see. Currently, the Brave Beta version does not include advertiser confirmation or user payment for ad views. In the coming weeks, the team will be rolling out updates to allow users to earn BAT (Basic Attention Tokens) for viewing ads.

How Brave Ads work?

Those users who choose to see Brave Ads are notified about the offers as they browse the web. Once they agree to engage with these notifications, they are presented with a full-page ad in a private ad tab. The Brave team mentions that this feature will ensure that user privacy is not compromised and does not leak user’s personal data from their device, “Unlike conventional digital ads, ad matching happens directly on the user’s device, so a user’s data is never sent to anyone, including Brave. Accessing user attention no longer entails large scale user data collection.”

Users will get the reward in the form of BAT via the integrated Brave Rewards in their browser. They can donate their earned BAT on a monthly basis to their favorite sites or use it as a tip for content creators. This model will be extended to allow BAT’s usage for premium content, services, or withdraw it from their wallets. Once the confirmations become available, users will be paid at the end of each calendar month.

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