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Targeted traffic is the lifeline of any website or blog. Most people rely on search engines for their traffic; but, when your social media channels are optimized properly, they can drive a huge amount of targeted traffic to your website or blog.

Getting ready

Blogs came way before Facebook, Twitter, and Google+, and they’re still going strong. Every time you blog, you get a chance to get another one of your pages indexed by Google. Let’s have a look at how we can use the Blog tool provided by HubSpot.

How to do it…

1. Make sure the title of your blog contains the relevant keywords. Now, in the Content tab, select Blog from the drop-down list as shown in the following screenshot:

2. Now, select the Create Article option, which is located right under the Using the HubSpot Blog section, as shown in the following screenshot:

3. If you look at the right-hand side of your browser now, HubSpot will be trying to help you out by displaying the important elements that are missing from the blog. Start filling in all those elements one-by-one.

4. Enter your keyword-rich blog title in the textbox named Title and your content in the text area named Article Body. A blog should contain no fewer than 500 words. Use the options Bold, Italic, and Underline whenever required. Avoid writing a full-length essay. Try to use subheadings, numbers, and bullets.

5. An image can speak a thousand words. Make sure you insert a relevant image for your blog, as images have the ability to drive decent traffic to your blog or website. Don’t forget to give a relevant name and alt text attribute for the image you attach along with the keywords you identified. You can also select the option Left, Right, or Center depending upon where you want the image to be displayed in your blog.

6. Make sure the tags you add are relevant to the blog. Tags are generally used in a blog to make it easier for the reader to identify the topic they are looking for. Once you are done with the tags, click on the Publish button to make your blog go live as shown in the following screenshot:

Summary

In this article we learned about using a Blog tool provided by HubSpot to manage our social channel.

Resources for Article:

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