The Washington-based Pew Research Center released a report that shares the results of its survey based on Facebook user data, yesterday. The survey was conducted on a sample of Facebook users (963 U.S. Facebook users aged 18 years and above) who were asked to present their opinion on the data collected about them by the platform. The nationally representative survey was conducted by the Pew Institute between September 4, 2018, and October 1, 2018.
Respondents of the survey were asked to answer a series of questions related to the content present on the Facebook ad categories page. Facebook allows its users to view a “partial compilation” of how they are classified on its “Your ad preferences” page. All the results of this analysis are based on these self-reported answers. Let’s have a look at the key findings from the survey.
The report states that Facebook ad preferences page consists of “your categories” tab i.e. a list of a user’s interests analyzed by Facebook’s algorithm based on content that they have posted, liked, commented on or shared.
As per the survey results:
As per the survey results:
Facebook assigns political labels to its users. Users who are assigned a political label are equally divided between “liberal or very liberal (34%)”, “conservative or very conservative “(35%) and “moderate” (29%).
As per the survey results:
“We want people to understand how our ad settings and controls work..while we and the rest of the online ad industry need to educate people on how interest-based advertising works and how we protect people’s information, we welcome conversations about transparency and control”, Facebook told The Verge.
Check out the official Pew research centre report here.
ProPublica shares learnings of its Facebook Political Ad Collector project
I remember deciding to pursue my first IT certification, the CompTIA A+. I had signed…
Key takeaways The transformer architecture has proved to be revolutionary in outperforming the classical RNN…
Once we learn how to deploy an Ubuntu server, how to manage users, and how…
Key-takeaways: Clean code isn’t just a nice thing to have or a luxury in software projects; it's a necessity. If we…
While developing a web application, or setting dynamic pages and meta tags we need to deal with…
Software architecture is one of the most discussed topics in the software industry today, and…